If one is to believe the commercials, children everywhere could become instant geniuses simply from buying into the company's program. Look! Look how happy and brilliant these children are!
But, then ... then the spokespeople talk at the television viewers: "Each student can enhance their education..." "Your child can improve their knowledge..."
Um, really?
Here's where the grammarian puffs up her chest. Oh, do not panic; I never judge social media grammar. We are supposed to have fun with language (and symbols and GIFs and texts and postings) on social media. These people, though, are selling their educational product. They are essentially selling their own brilliance.
However, these "expert educators/salespeople" cannot even properly match a personal pronoun to its own antecedent.
Correct grammar = "Each student can enhance his or her education" or "Students can enhance their education" is also acceptable. Student is singular while their is plural; together connected to each other in a sentence, the two must never connect. Same with "Your child" and "their knowledge." This is only correct if your one-bodied child has multiple heads with individual brains.
Grammar should also be an area of basic knowledge for someone selling a supposedly superior educational program.
Again, folks, I don't give a rat's patootie about your grammar. However, if you're going to sell it as part and parcel of your product line and DIS MY JOB IN THE PROCESS, you're damn right I'll be coming for you.
