IT'S THE OLYMPICS, DAMNIT

What the hell is with the Olympics?

First of all, I can't find a schedule that doesn't have repeating broadcasts of previously shown events, all of which say "live."  How can the Finland-Russia men's hockey game be live ... twice ... in the same day?  Secondly, why do I have to find events worth watching by playing Where's Waldo with my remote?

Look, I understand the whole prime-time crap.  I fully expect that.  But why is NBC showing the same thing on three different channels off and on during the day, especially since they're going to cherry-pick anyway what to show at night?

If NBC bought the rights to the Olympics, then NBC should be showing the Olympics.  Live.  Period.

I don't want to have to determine if the sports will be on CNBC or NBCSports or NBC or USA Network.  That's right, USA Network, home of the repeats, home of the NCIS marathons and Law and Order SVU marathons, etc.  Just show the damn Olympics on NBC and don't worry that people might miss their soap opera for two weeks.  Soap operas have all but died, anyway, as well they should.  Or broadcast your soap on USA Network for two weeks.

I miss Jim McKay.  I miss the Olympics being broadcast live as they happened on a regular network channel that anyone could see.  If the network broadcasting the events don't take the whole thing seriously, how do they expect their viewers to, or, worse, their paying sponsors?

But for the love of gawd, if you buy the damn rights to the damn Olympics, you should show the damn sports events as they damn-well happen.  Damnit.